Beauty is the language of the soul. A tribute to the earth, wisdom of generations and the rituals that bring us home.
Alka Agarwal, Founder, Ruh Essentials
The Roots
Rüh didn't start in a lab; it started with my mother's kitchen table. I can still see my mother’s hands—gentle, knowing—transforming simple pantry staples into moments of pure love. When my lips were chapped, it was brown sugar and coconut oil. When my teenage skin flared, it was the cooling touch of aloe vera and tea tree.
She taught me that true wellness isn't found in a list of chemicals on a store shelf. It is a gift from the earth, hand-poured and heart-led.
The Spark
Moving to the United States changed the pace of my life, but it never changed my roots. I found myself longing for the face masks and infusions that made me feel connected to my mother. When my daughter moved away, that longing became a mission. I started sending her 'little moments of home' in care packages across the country.
I realized then that we all share this longing. We are all searching for a way to bring vitality back to our skin and wellness back to our spirit.
The Promise
This is the heart of Rüh. We blend ancient herbal wisdom with modern insight to create products that align with your life’s unique rhythm. We aren't here to 'fix' you—we are here to honor the soul (the Rüh) that is already within you.
Ruh Essentials was born from a simple, quiet realization: that the three minutes you spend at your sink can be the most transformative minutes of your day. It’s not about fixing ourselves; it’s about honoring ourselves
Each jar is a legacy. Each bottle is a tribute to my mother’s lessons.