Our story started in the kitchen, the heart of our home, where my mom turned everyday ingredients into powerful remedies. I can still picture her gentle hands as she took care of me. When I showed her my chapped lips, she would mix brown sugar with coconut oil, transforming my discomfort into a little moment of love. As a teenager with acne, I remember her blending aloe vera juice with tea tree oil, pouring her care into every drop. She showed me how to turn simple kitchen staples—like turmeric and rose water—into gifts from nature, each treatment a reminder of her belief in holistic healing.
As I grew older, I began to notice the beauty products on store shelves, but my mom would pull me aside, pointing out the long lists of chemicals in them. “True wellness,” she’d say, “comes from what the earth gives us.” Her wisdom shaped my understanding of wellness long before I could fully appreciate it.
When I moved to the United States, life got busier, and I found myself missing those comforting rituals—the face masks, oils, and infusions that made me feel connected to my roots. When my daughter moved away, I really wanted to share my mom’s wisdom with her. I started making those natural remedies and sending little care packages across the country.
This longing to connect with others inspired me to share my mom’s legacy. I saw friends struggling with breakouts, thinning hair, and dull skin, and I wanted to offer them the nourishing benefits of nature. Each ingredient I chose aimed to bring back vitality and wellness to their soul.
That’s how RÜH came to be—a beauty and wellness brand that honors my upbringing while addressing today’s needs. RÜH isn’t just about products; it’s a tribute to my mom’s love and lessons, reflected in the name RÜH, which means “soul.”
At RÜH, we’re all about creating products that celebrate both the earth and the spirit. Our team of herbalists blends ancient knowledge with modern insights, crafting unique infusions that align with life’s rhythms. Each jar and bottle represents our belief that nature holds the key to true beauty and healing.
We invite you to join us on this journey toward holistic wellness. Together, let’s redefine beauty—one natural remedy at a time.
